MTV to launch European HD net

MTV Networks International is planning to launch the operation’s first HD channel for the European market. The as yet unnamed network will be operated by MTVNI’s Emerging Markets Group and broadcast in English from MTV’s Warsaw hub.

The international HD channel will draw on established MTV series already being captured in the HD format including MTV Unplugged, VH1 Storytellers, CMT’s Crossroads and key events programming such as the MTV Europe Music Awards.

Bob Bakish, President, MTVNI, said MTV was constantly looking for fresh innovative ways to bring its programming to its audiences and launching on HD was the natural next step. “We look forward to working with our satellite and cable operator partners across Europe, and ultimately the world, to deliver compelling product to feed the rapidly growing base of consumer high definition screens. With an increasing number of operators expecting to launch HD services over the coming months, we’re confident that this channel will only make their offers even more appealing.”

The international HD channel will draw on established MTV series already being captured in the HD format including MTV Unplugged, VH1 Storytellers, CMT’s Crossroads and key events programming such as the MTV Europe Music Awards.

A branded block for MTV Networks’ Nickelodeon will include cartoons SpongeBob SquarePants, Avatar, Ren & Stimpy and live-action series, including Drake & Josh.

The Warsaw hub is also responsible for MTVNI’s other pan-regional services in Europe; MTV European, VH1 European and VH1 Classic European. It operates four Polish language services and earlier this month launched MTV Ukraine.

Posted in Content, Newsline by Julian Clover on September 19th, 2007, 7:56 am